What are micro environment factors affecting marketing?

Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

The Company.
Suppliers.
Marketing Intermediaries.
Competitors.
General Public.
Customers.
Demographic environment.
Economic environment.

What are macro factors in marketing?

In the field of marketing, the macro environment is the set of external factors and forces, not controlled by the company, that influence its development. It mainly includes demographic, economic, cultural, technological, legal or political elements.

What are the macro components and their impact on marketing?

It consists of factors engaged in producing, distributing, and promoting the offering. The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.

What are the factors affecting marketing environment?

7 Factors Constituting Marketing Environment

Demographic Factors: Demographic factors are related to population.
Ecological Factors:
Economic Factors:
Socio-cultural Factors:
Political and Legal Factors:
International Environment:
Technological Factors:

What are marketing environmental factors?

Definition: The Marketing Environment includes the Internal factors (employees, customers, shareholders, retailers & distributors, etc.) and the External factors( political, legal, social, technological, economic) that surround the business and influence its marketing operations.

What are the internal and external factors of marketing environment?

There are many potential internal and external influences which shape and influence the marketing objectives of a business.

Internal Influences on Marketing Objectives.
Corporate objectives.
Finance.
Human resources.
Operational issues.
Business culture.
External Influences on Marketing Objectives.
Economic environment.

Which of the following is an element of macro environment?

The components of the macro-environment include nature and physical forces, technological factors, social and cultural forces, demographic forces and political and legal forces.

Which of the following is macro environment?

In general, the macro environment includes trends in the gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy. The macro-environment is closely linked to the general business cycle as opposed to the performance of an individual business sector.