How do you write a sponsorship contract?
That said, the basics of a sponsorship agreement often include:
- The date the parties enter into the agreement.
- The names and addresses of the sponsor and rights holder/property.
- The start and end date the agreement.
- Terms regarding the right of renewal/right of first refusal.
What should a sponsorship contract include?
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
What is sponsorship agreement?
The Sponsorship Agreement refers to a written contract in which sponsors and applicants make promises to each other. The sponsor will typically submit a completed and signed Sponsorship Agreement (photocopy or a faxed copy) with the sponsorship application. It is a legal and binding contract.
How does a sponsorship agreement work?
The sponsorship allows the parties to use the intellectual property rights, trademarks of each other. This clause grants the sponsor rights and licenses to use the logo, trademark, attributes, etc. This is a standard provision that is included in all the Sponsorship Agreements.
Is sponsorship a contract?
Sponsorship agreements set out the legal rules between the sponsor, and the sponsored party. It’s important they both the sponsor and the sponsored person or organisation understands what their legal obligations are. You can set out these terms verbally or through a written agreement.
How do you negotiate a sponsorship contract?
- Be Genuine. People are more likely to negotiate with you if you’re passionate.
- Determine The Motivation.
- Focus On Impact.
- Pitch Something Different.
- Tie The Sponsorship To Their Brand.
- Develop A Bespoke Relationship.
