How do you analyze an email campaign performance?

How do you analyze an email campaign performance?

Let’s take a look at the top three email marketing metrics.

1. Delivery rates. This metric is the main starting point of your email campaign and is a great metric to monitor the strength of your email list.
2. Open rates.
3. Click through rates.
4. Bounce rate on campaign landing pages.
5. Revenue per email and conversion rate.

What should a marketing dashboard include?

Marketing Performance Dashboard Each lead, website visit, and win is given a tangible value to allow marketers to gauge the success of campaigns. KPIs and metrics typically included on a marketing performance dashboard include return on marketing investment, goal completion rate, traffic sources, and purchase funnel.

How are email campaigns measured?

9 Important Email Marketing Metrics to Measure

1. Open Rate. Your open rate is the percentage of your email recipients who opened your email.
2. Click-Through Rate.
3. Unsubscribe Rate.
4. Complaint Rate.
5. Conversion Rate.
6. Bounce Rate.
7. Forward/Share Rate.
8. Campaign ROI.

How do you track campaign performance?

Analyze your campaign performance

1. Choose your objective. Three common goals of marketing campaigns are to:
2. Identify your key metrics based on the campaign goal.
3. Set up conversion tracking and Lead Gen Forms.
4. Evaluate ad performance.
5. Optimize with demographic insights.
6. Optimize with performance insights.

How to analyze your marketing email campaign performance?

At the bottom of the page, in the Email performance dashboard, you can analyze the results of all your marketing emails individually. Click Campaigns to switch the view of the dashboard and see the aggregate performance of all the marketing emails in a specific campaign. You can also change the metrics to analyze by clicking Edit columns.

What should be included in a marketing performance dashboard?

KPIs and metrics typically included on a marketing performance dashboard include return on marketing investment, goal completion rate, traffic sources, and purchase funnel. Metrics dashboard is a painkiller and decision making booster.

What do you need to know about email performance?

Email performance encompasses most of the traditional metrics and reports that you think of tracking to benchmark the KPIs from one campaign to the next (e.g., open rate, click-through rate, bounces, and unsubscribes), giving you an indication of how well your emails are performing and what opportunities there are for improvement.

How to check email performance in HubSpot dashboard?

To see the performance details for a specific email, navigate to your email dashboard. In your HubSpot account, navigate to Marketing > Email. Click the name of your sent email. Click See details to open a slide-in panel with complete email details, including the internal email title, subject line, from address, and the user who sent the message.