Which of the following activities is a reverse flow channel of marketing?
Solution(By Examveda Team) An example is Recycling or resale of products. These people use the reverse flow channel to sell waste to companies so that these companies can either recycle these products, or use them to make new products. Consumer >> Intermediary >> Company.
What is the importance of reverse flow of channel?
For products at the end of their life cycles, reverse logistics extends their use through repairing, reshaping or recycling. It can act as a sort of asset recovery for manufacturers so they can extract as much value from the product as possible, providing a second return of investment.
What is backward or reverse channel?
Dictionary of Business Terms for: reverse channels. reverse channels. marketing channel of distribution where products are moved from the consumer back to the producer. The two most frequent examples of this are recycling and product recalls.
What are the marketing channel flows?
Channel flows refer to the marketing functions performed by manufacturers, wholesalers, retailers, and other channel members within the channel. Eight universal channel flows have been identified: physical possession. ownership.
Which is a characteristic of a reverse flow channel?
Products that are damaged, obsolete, or any other defect, and coming from consumers to manufacturers flow through reverse flow channels ( From end consumers to manufacturers). Marketing channels normally consist of products moving from a producer to the customer through intermediaries or directly. Thus traditional marketing channel is
What is the definition of reverse marketing channel?
A reverse marketing channel is the backwards flow of good that are being recycled or repurposed from consumer to producer. LOGIN | +1 (919) 957-6150
How is reverse psychology similar to reverse marketing?
Reverse Marketing is a concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. In fact, this method is similar to reverse psychology wherein we make another person do or say something by telling them the contrary of what is preferred.
What are the marketing channels in the supply chain?
1 Direct selling; 2 Selling through intermediaries; 3 Dual distribution; and 4 Reverse channels.
