Does Arbitron still exist?
On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio.
What is the difference between Nielsen and Arbitron?
Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen’s U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio.
How do Arbitron ratings work?
Arbitron reports three basic audience estimates. Persons: the estimated number of persons listening. Rating: the percent of the survey area population listening to a station. Share: the percent of all radio listening that occurs with a particular station.
How do Nielsen meters work?
PORTABLE PEOPLE METER (PPM) These audio measurement meters are used in 48 of the largest markets in the U.S. PPM panelists carry their meters throughout the day, and the meters record the audio they listen to. Nielsen uses the data to produce local ratings reports for each market, which it delivers monthly.
How is Arbitron being integrated into the Nielsen Business?
Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen’s U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio. With Arbitron, Nielsen now measures eight hours a day per person of dynamic media consumption.
What does Arbitron do for the advertising industry?
“Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer’s day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on.”
How does the Arbitron radio ratings system work?
Arbitron’s syndicated radio ratings service collects data by selecting a random sample of a population throughout the United States, primarily in 294 metropolitan areas, using a paper diary service 2‑4 times a year and the Portable People Meter (PPM) electronic audience measurement service 365 days a year.
What are the interim reports from Arbitron called?
Between these “books”, Arbitron releases interim monthly reports called “Arbitrends”, which contain data from the previous three months known as “rolling average” reports. The two interim reports would be known, for example, as “Spring, Phase I” and “Spring, Phase II”.
