What are good open rates for email campaigns?
Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.
What’s the best time to send an email campaign?
Morning between 9–11 a.m. is definitely the best time to send email according to Campaign Monitor’s research. It looks like there is a peak at 10 a.m. Campaign Monitor sums it up by saying that 53% of emails are opened during the workday between 9 a.m.–5 p.m.
What is the best time to send an email campaign 2021?
According to GetResponse’s data, emails sent around 1 PM brings the best results, followed by typical commute hours both in the morning and afternoon. Notice the volume of emails sent during the morning hours.
What is the best day and time to send an email blast?
Tuesday, Wednesday, and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s itchy-feet. MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters.
What is the standard email open rate?
The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs.
What is a good open rate for email?
The simple answer to this is that anything between a 15-25 % is a good email open rate. However, it’s not that straightforward. To truly analyze an email open rate and see what really works with your customers, it’s always best to differentiate between open rates on mobile devices,…
What is the average open rate?
However, the average open rate usually hovers between 15% and 25%. The open rate is calculated by dividing the number of unique opens by the number of bounced emails minus the number of bounced emails. Multiplied by 100, that gives the percentage of opens.
What is the average newsletter Open rate?
Building a quick newsletter and expecting the leads to start pouring in is a recipe for disaster. MailChimp ’s analysis shows that the average newsletter open rate is nearly 21% (though rates vary a bit by specific industry).
