What other brands does Adidas own?

What other brands does Adidas own?

The Adidas group is made up of Reebok, TaylorMade, and Runtastic. The company also owns a share of the German football club Bayern Munich. Adidas’ logo is three stripes, which is used on the company’s apparel and footwear designs as a marketing aid. Some of Adidas’ major competitors are Nike, Puma, and Under Armour.

Is adidas Originals a sub brand?

Adidas Originals (often stylized as “adidas Originals”) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself.

Is Reebok and Adidas same company?

Adidas sells Reebok to US firm Authentic Brands Group in $2.5 billion deal. Adidas AG agreed to sell its underperforming Reebok business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyer’s growing lineup of consumer companies.

Are Nike and Adidas owned by the same company?

As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand (after basketball player Michael Jordan), while Adidas also owns the Reebok brand. Nike and Adidas make the majority of their revenue from selling footwear, with apparel being the second biggest revenue driver for both.

Which is the best sub brand for Adidas?

“adidas is mainly targeting competitive sports based on innovation and technology with adidas Sport Performance. This sub-brand is the multisport specialist.

How many companies are part of the Adidas Group?

These brands are still marketed under their original brand names even though they are part of the Adidas Group brand profile, which includes a total of almost 200 subsidiaries, including the Adidas (stylized as ‘adidas’) brand itself.

Which is the main logo of Adidas stores?

There are some stores which use the three horizontal stripes as their stores signage next to the Adidas wordmark —which is the main logo. 7. There are also stores which use the Adidas Performance logo as the main logo of their stores although they sell different products of Adidas sub-brands like Originals, Style etc. 8.

Is the Adidas project a rebranding project?

This is not a rebranding project. This is just the analysis of the current Adidas brand design, re-thinking the brand marketing, giving a different perspective and a minimal brand design strategy to the brand through visuals, comparisons, designs and mock-ups. First of all I should tell that I’m a big fan of Adidas.