What is cultural commercialization?
Cultural commercialization is the release of cultural intensity and connotation. This paper illustrates the industrialization process of Chinese culture, probes into the cultural consumption demand and structure in contemporary China, and analyzes the cultural consumption phenomenon of the Chinese public.
What is commodification culture?
“Commodification” means transforming something into a product for commercial purposes, an item to be bought and sold in the market. Intangible cultural heritage is frequently used in the commercial sector, incorporated into company names, branding, logos, and products.
What is Commercialisation of heritage?
Tourism creates the vast majority of commercial opportunities for heritage and has grown remarkably in the past 50 years due significantly to visitors’ interest in the cultural, historical, and archaeological displays available in the countries to which they journey.
What commercialization means?
Commercialization is the process of bringing new products or services to market. The broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service.
Why is commercialization important?
Commercialization enables customers to obtain a wider choice of products and allows companies to generate more revenue, increase efficiency, and also reduce costs. It’s a critical process since it entails making strategic and tactical decisions. They affect the market success of a product and a company in general.
What is the disadvantages of commercialization?
1. It reduces the standard of living due to the risk of an increase in the prices of goods and social services provided by government-owned firms. It encourages high rate of consumer exploitation due to indiscriminate increase in prices of social goods and service. …
